It’s no secret that I’m currently in a long term relationship with Primark. If you’ve been here for a while then you know how infatuated I am with the store. In fact, I go on about it so much, that I should probably be sponsored by now *prays to the primark gods*. But unfortunately, not everyone has the same harmonious relationship with the shop as I do. I must admit, in amongst all of the Disney t-shirts and Harry Potter rucksacks, it can be extremely difficult to find the hidden gems. I have spent many a shopping trip quite literally crawling behind rails to find the perfect item in the perfect size, it’s safe to say shopping in Primark is definitely not for the faint-hearted.

Nevertheless, being part of the bloggersphere, I have come across loads of fellow fashionistas who also have a knack for finding the best items that Primark has to offer! It’s a skill that takes a while to master, but once you do, you’re unstoppable.

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People have always told me that I am really good at finding the best items in Primark, so in light of this, I recently decided to start a series on my Instagram called ‘My Primark Picks’! Essentially, I go into Primark once a month (even though I definitely go there more than once a month) and take photos of my fave items all through the store to share with you. At first, I was really nervous to share my picks because I didn’t know if people would like what I chose, BUT I actually got a really good response, with some people even going out and buying the items I shared after seeing them on my story! This response is why I’ve decided to make it a monthly thing!

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Scrunchie: Primark

Not only this but I then asked you guys on my story if you would be interested in starting up a hashtag to share all of our Primark finds on Instagram, and once again got a really good response. So now we come to the title of this post, and the hashtag that I want to get started for us all: #MyPrimarkPicks.

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Dress: Primark

The idea behind this hashtag is that we will have a place on instagam where we can all share our favourite Primark gems together! As someone who always uses hashtags to find outfit inspiration, I thought it would be great for everyone to share their looks in once place! As finding looks in Primark isn’t always the simplest affair, I wanted to make it as easy as possible for those who want gorgeous looks at a bargain price.

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Necklace and sunglasses: Primark

I will be using the hashtag on my monthly stories and regularly in my posts that feature gorgeous Primark items, such as this beautiful polka dot dress! This is the first of many looks on my instagram that I will be sharing under the new hashtag and I can’t wait for other people to get involved too. For me blogging is all about sharing rather than competing and I love that we can all offer each other inspiration in different ways, so having a space where we can share this inspo together is really exciting for me!

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I think it will be so nice if we can all grow this hashtag together and I really hope that you guys want to get involved in this with me! Think of it as a community service really, a good deed to society, shining the light on Primark’s hidden treasures. We all love stylish looks at affordable prices, so let’s share the love!


If you want to take part in the hashtag then make sure to tag #myprimarkpicks under your photos! You can also check out my ‘Primark Picks’ series on my story highlights here! Can’t wait to see your outfits!